For the 2019 SEMA Show, we took the wheel industry by surprise, again. While everyone was still busy copying the old 2016 ADV.1 wheel designs, we were working hard behind the scenes to once again bring the wheel industry some impressive new designs. However, for most of our fans and customers, it was the return of the ADV.1 FlowSpec Series that took the show by storm. Designed to offer classical ADV.1 designs at a more affordable price point, these lightweight flow-formed wheels are created to offer the perfect addition to various mid-range high-performance and luxury machines.
After careful consideration, we’ve ventured into creating three distinct designs in our FlowSpec Series collection: the ADV5.0. ADV005 and ADV08.
While the FlowSpec took most of the attention at our SEMA Show booth, we’ve also revealed three brand new Advanced Series designs as well. These feature several design & engineering advancements like the floating spoke design, rear side pocketing for extra weight reduction and a more weight-optimized configuration. In turn, these all-new Advanced Series wheels will be the perfect addition to supercars ranging from the likes of Lamborghini Aventador, Ferrari 812 Superfast, Pagani Zonda, Porsche 911 GT3 RS. Furthermore, they will be a great addition to luxury high-performance SUVs like the BMW X5 M, Porsche Cayenne Turbo S, Bentley Bentayga, Rolls Royce Cullinan, or, in the case of individuals more leaning towards Italian superbness, the Lamborghini Urus as well. And it was the latter that we chose as the vehicle to proudly represent ADV006 Track Spec Advanced Series wheels, one of our newest Advanced Series designs.
The SEMA Show reveals saw these Advanced Series wheels revealed: ADV005F, ADV05D, ADV006.
To give our customers, dealers, and fans a better look at our new wheel designs, we held a private showing event at the Speed Vegas racing venue, giving everyone attending a first-hand experience of our wheels. This included private showings of FlowSpec and Advanced Series wheels in various bespoke finishes, testing the wheels on various high-performance and luxury vehicles, finger food and good times. It’s safe to say that dragging everyone away from the tiring SEMA Show booth floor was a success and that everyone in attendance had a great experience.
For a quick glance into the ADV.1 Wheels SEMA Booth, please grab a quick look at the media gallery right below. Furthermore, we’re working hard on shooting several builds featuring our brand new FlowSpec and Advanced Series wheels, so expect those to be added to our media gallery quite soon.
